The document discusses how three marketing products - a music video, magazine advertisement, and digital pack - are connected. It explains that the same locations, characters, pictures, and font are used across all three products to create synergy. While feedback suggested the font could be improved, the creator felt it fit the vintage style. Overall, the products are pleased but could be strengthened by adding more locations, narrative, and shots explaining the song lyrics to the music video.

1. How effective is the
combination of your main and
ancillary texts?

2. How have you connected all
three of your products?
All three of our products are connected as all the same locations are used in the video
as well as the pictures which are included in the digi-pack and the magazine
advertisement.
For example the bridge that
the boys are on in this picture
is used at the end of the music
video, it symbolises where the
boys end up. This picture is
also used on our digi –pack,
this creates synergy as this
bridge picture is well known to
our target audience.
Also the same four characters that are seen in the start
of the video are seen at the end of the video, this also
creates synergy as the audience will recognise these
characters.

3. We also created
synergy by using
the same font and
colour of font in Synergy
both our ancillary
tasks.
This font is also
big and bold and
easily recognised.
Here is the font
we used in both
our ancillary
tasks.

4. What do your ancillary texts add to your
main text?
• The magazine advert makes the music video look good, it
does this by the use of a five star rating at the bottom showing
to the target audience that it would be worth buying.
• The digi – pack gives the music video a professional outlook.
As the same locations and pictures and characters are used
in all three products, giving the audience a clear idea of what
they are going to be buying.
• The lyrics inside the digi pack could add enjoyment for an
audience. With the contribution of the pictures of the people
in the music video, it gives the audience more of an idea
about the band they are listening to.

5. Feelings about the final
products...
Overall I am pleased with our final products. I feel that they all
link well together. However, to improve I think we could have
used more locations in our music video and also create more
of a narrative and a story for our music video, and shots that
explained the lyrics of the song a bit better.
Also, according to our audience feedback the font used in our
magazine advert and digi-pack was not appealing, however
we felt that this font added to the vintage style of all three of
our products and that it was bold and clear and made our
product stand out and unique.

6. Feelings about the final
products...
Overall I am pleased with our final products. I feel that they all
link well together. However, to improve I think we could have
used more locations in our music video and also create more
of a narrative and a story for our music video, and shots that
explained the lyrics of the song a bit better.
Also, according to our audience feedback the font used in our
magazine advert and digi-pack was not appealing, however
we felt that this font added to the vintage style of all three of
our products and that it was bold and clear and made our
product stand out and unique.